{"id":16335,"date":"2024-08-20T16:27:06","date_gmt":"2024-08-20T14:27:06","guid":{"rendered":"https:\/\/sentimental.lijm.amsterdam\/updates\/social-customer-relations\/"},"modified":"2024-08-20T16:27:17","modified_gmt":"2024-08-20T14:27:17","slug":"social-customer-relations","status":"publish","type":"blogs","link":"https:\/\/sentimental.lijm.amsterdam\/en\/updates\/social-customer-relations\/","title":{"rendered":"Social customer relations"},"content":{"rendered":"<div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>Helpful online profiles<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>Consumers strongly prefer complete and accurate social business profiles.<br \/>\nAs many as 80% of consumers search for local businesses online at least once a week, and nearly 99% find local search tools convenient.<br \/>\nYou can find <a href=\"https:\/\/www.soci.ai\/consumer-behavior-index-cbi-2024-2\/\" target=\"_blank\" rel=\"noopener\">SOCi&#8217;<\/a> s entire report <a href=\"https:\/\/www.soci.ai\/consumer-behavior-index-cbi-2024-2\/\" target=\"_blank\" rel=\"noopener\">here.<\/a> This means businesses need to make sure their online profiles on platforms such as Google Maps and Facebook are up-to-date and informative.<br \/>\nA good online profile is often the first impression a customer gets of a business, so it is essential that that impression is positive and clear.   <\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">We will help you further<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/08\/pexels-wdnet-230544-scaled-e1723550090625.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-4  position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/08\/pexels-blue-bird-7242781-scaled-e1724163887250.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-7 offset-md-1\">\n                        <h2>Search engine or social?<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>Although search engines such as Google continue to play a dominant role in local search, the findings show that younger generations such as Gen Z in particular increasingly prefer social media for local discovery.<br \/>\nIn the 18 to 24 age group, Instagram is the most popular tool, followed by TikTok and only then Google.<br \/>\nThis highlights the shift toward visually and socially oriented interactions for young consumers.<br \/>\nCompanies must therefore be visible on both search and social media platforms to reach them effectively.   <\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Need help with TikTok?<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>Consumers value recommendations from peers<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>The power of online reviews and recommendations remains undeniable.<br \/>\nThe report shows that 87% of consumers regularly read online reviews before making decisions.<br \/>\nMoreover, most customers have high expectations of companies&#8217; star ratings; the majority prefer companies with at least four out of five stars.<br \/>\nThis underscores the importance for businesses to deliver positive customer experiences and proactively handle feedback and reviews.   <\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">I want to know more!<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/08\/pexels-anna-nekrashevich-12432832-scaled-e1724163081979.jpg\" alt=\"Social \" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-4  position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/08\/pexels-george-milton-6953869-scaled-e1724163776814.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-7 offset-md-1\">\n                        <h2>Social media: Where customer relationships flourish &#8230; or fail<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>Social media is not only a platform for discovery, but also for interaction.<br \/>\nThe right approach in social engagement can strengthen relationships with customers.<br \/>\nThe more active and personalized companies respond to comments and questions on their social channels, the better.<br \/>\nUnfortunately, only 31% of consumers say companies respond quickly to their comments.<br \/>\nSo there is a big opportunity for improvement here!    <\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Please contact us<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>Connecting through digital communication<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>The report highlights that most offline purchases today begin online.<br \/>\nWhether the purchases are large or small, consumers expect all the information they need to be readily available online.<br \/>\nCompanies should take advantage of all the tools and features available on popular platforms such as Google and Facebook to stand out from the competition.  <\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Need help?<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/08\/Scherm\u00adafbeelding-2024-08-13-om-11.18.38-e1723540750511.png\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-4  position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-6153354-scaled-e1724163447357.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-7 offset-md-1\">\n                        <h2>AI is OK, but transparency is essential<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>AI is changing the way companies communicate with customers, but transparency about its use is crucial.<br \/>\nConsumers want to know when and how AI is being used to improve their experience.<br \/>\nCompanies would do well to be open about AI use and ensure that human oversight remains in place for the most personalized and accurate guidance.<br \/>\nAs a brand, it is important to use these insights to improve your social media strategy and build strong customer relationships.<br \/>\nUnderstanding consumer behavior based on actual data is the key to success.<br \/>\nBy investing in your online presence and actively participating in the customer experience, you can differentiate your brand in a competitive marketplace.     <\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">I want to know more!<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>Contact us for more information<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>At Glue, we know how to align strategies with the latest insights and trends.<br \/>\nWant to take your social media campaigns to the next level?<br \/>\nContact <a href=\"https:\/\/sentimental.lijm.amsterdam\/en\/updates\/your-social-media-agency-%f0%9f%8c%90\/\">us today<\/a> and find out how we can help you grow and prosper in the digital world!\ud83d\udca1  <\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Please contact us<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/05\/TikTok-blog.001-e1714551118851.jpeg\" alt=\"Lijm Amsterdam | Social Bureau\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16198,"parent":0,"template":"","class_list":["post-16335","blogs","type-blogs","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/blogs\/16335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/blogs"}],"about":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/types\/blogs"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/media\/16198"}],"wp:attachment":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/media?parent=16335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}