{"id":16244,"date":"2024-08-15T14:05:55","date_gmt":"2024-08-15T12:05:55","guid":{"rendered":"https:\/\/sentimental.lijm.amsterdam\/updates\/the-latest-social-trends\/"},"modified":"2024-08-20T14:51:12","modified_gmt":"2024-08-20T12:51:12","slug":"the-latest-social-trends","status":"publish","type":"blogs","link":"https:\/\/sentimental.lijm.amsterdam\/en\/updates\/the-latest-social-trends\/","title":{"rendered":"The latest social trends"},"content":{"rendered":"<div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>Instagram<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>Instagram has announced an update to its carousel posts.<br \/>\nThe number of frames has doubled from 10 to 20.   <\/p>\n<p class=\"p1\">Brands and social content creators now have more space to tell their story in one post, the perfect opportunity to share a lot of content in a creative and visually appealing way. Increasing the number of frames can help increase engagement, as users will stick with a post longer if they view all 20 parts. \ud83d\udcf8<\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">I want to know more!<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/08\/instagram-post-limits-1723188718764.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-text mt-5 mt-lg-8\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 col-lg-10 mx-auto\">\n\t\t\t\t<p>Another interesting trend at Instagram is the announcement of a<em>&#8220;screenshot-blocking<\/em>&#8221; feature for temporary direct messages (DMs).<br \/>\nLike Snapchat, Instagram wants to protect users&#8217; privacy by blocking screenshots of disappearing messages.<br \/>\nFor influencers and brands, this can be a reassuring development, especially when sharing exclusive or sensitive information in temporary messages.<br \/>\nThis new functionality gives users more control over their private information.   <\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-4  position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/08\/Share-Location-on-Instagram-20240522095624729-e1723723377699.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-7 offset-md-1\">\n                        <h2>Instagram location sharing<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>Instagram is moving away from traditional metrics such as number of followers or likes, and is now focusing more on reach and views.<br \/>\nInstagram&#8217;s algorithm and analytics tools are being tweaked to focus on &#8220;Views&#8221; as the most important statistic.<br \/>\nThis is especially important for creators, who Instagram says benefit more from broad reach than high follower numbers.<br \/>\nThis means that the impact of your content, and how often it is shared, becomes more important than ever.<br \/>\nSo it&#8217;s no longer about how many people follow you, but how many people you reach &#8211; a trend that may well affect your strategy.    <\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">We will help you further<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-text mt-5 mt-lg-8\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 col-lg-10 mx-auto\">\n\t\t\t\t<p>In addition, Instagram is testing a new feature called <em>&#8220;Friend Map,&#8221;<\/em> which allows you to see your friends&#8217; location on a map. This feature is similar to Snapchat&#8217;s Snap Map making it easier for them to meet up or find connections near them. While this may be a nice addition for users, it also raises privacy questions. Fortunately, Instagram allows you to choose whether you want to share your location, and with whom.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>TikTok: interactive communication and in-app shopping<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>TikTok continues to innovate to improve user interaction. For example, TikTok introduced testing group chats and stickers in direct messages (DMs). These new features make it easier to communicate with multiple friends at once and add a creative, playful dimension to messaging. By introducing group chats, TikTok hopes that users will spend even more time on the app when they can share videos with multiple friends at the same time.<\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Need help with TikTok?<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-5081930-scaled.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-text mt-5 mt-lg-8\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 col-lg-10 mx-auto\">\n\t\t\t\t<p>Perhaps the biggest news from TikTok is its partnership with Amazon.<br \/>\nTikTok users will soon be able to purchase products directly in the app through Amazon without leaving the app.<br \/>\nThis integration plays into the growing trend of social commerce, where users make purchases directly from their favorite platforms.<br \/>\nThis means that brands active on TikTok have an opportunity to showcase their products faster and more effectively.<br \/>\nAt a time when speed and convenience are crucial to buying behavior, this collaboration offers opportunities to shorten the customer journey.    <\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-4  position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/08\/renee-james-ampere-1_900xx8192-4608-0-1792.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-7 offset-md-1\">\n                        <h2>More innovations: AI and new promotional opportunities<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>There are other developments in the social world.<br \/>\nTikTok continues to improve itself in the field of AI, with the launch of &#8220;Jimeng AI,&#8221; a tool that converts text (prompts) into short videos.<br \/>\nAlthough this tool is still in its infancy, it promises to be a game-changer for content creators looking to use AI to produce content.  <\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Please contact us<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-text mt-5 mt-lg-8\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 col-lg-10 mx-auto\">\n\t\t\t\t<p>In addition, TikTok has launched a new &#8220;Spotlight&#8221; promotional option specifically for the film and television industry.<br \/>\nThis allows studios to fuel in-app engagement by collaborating with creators and directing fans directly to streaming platforms or ticket sales.<br \/>\nThese types of niche functionalities offer new opportunities for brands to develop a strategy within TikTok&#8217;s platform, something that may also become true for other industries in the future.  <\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>What do these trends mean for you?<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>Whether you&#8217;re creating content for a client, designing campaigns or strategically integrating social commerce into your plan, it&#8217;s clear that the landscape is constantly changing. By responding smartly to these changes, you can ensure that your clients always stay ahead in the marketplace. Of course, we&#8217;re here to help you do just that. Want to know how we can leverage these new trends for your brand? Then contact us &#8211; we are ready to help you boost your online presence! \ud83d\udcac<\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">We will help you further<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/05\/TikTok-blog.001-e1714551118851.jpeg\" alt=\"Lijm Amsterdam | Social Bureau\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-instagram mt-5 mt-lg-8\">\n    <div class=\"container\">\n            <\/div>\n\n    <div class=\"instagram-wrapper\">\n        <script src=\"https:\/\/static.elfsight.com\/platform\/platform.js\" data-use-service-core defer><\/script>\n        <div class=\"elfsight-app-dc1336c6-ee7d-4fe7-8016-6ed607e7b3c9\" data-elfsight-app-lazy><\/div>\n    <\/div>\n\n<\/div><div class=\"block block-text mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-lg-8 col-12 mx-auto\">\n                                    <div class=\"accordion faq-accordion-wrapper\" id=\"faqAccordion\">\n                                                                            <div class=\"card\">\n                                <div class=\"card-header\" id=\"faqHeading0\">\n                                    <h5 class=\"mb-0\">\n                                        <button class=\"btn btn-link\" type=\"button\" data-toggle=\"collapse\" data-target=\"#faqCollapse0\" aria-expanded=\"true\" aria-controls=\"faqCollapse0\">\n                                            What are this year&#8217;s major social media trends?                                        <\/button>\n                                    <\/h5>\n                                <\/div>\n                                <div id=\"faqCollapse0\" class=\"collapse show\" aria-labelledby=\"faqHeading0\" data-parent=\"#faqAccordion\">\n                                    <div class=\"card-body\">\n                                        Key trends this year include the rise of short video content, the growing popularity of social commerce platforms, and greater emphasis on privacy and user security.\nWe also see a shift toward more authentic and personalized content, as well as the integration of artificial intelligence for an enhanced user experience.                                     <\/div>\n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"card\">\n                                <div class=\"card-header\" id=\"faqHeading1\">\n                                    <h5 class=\"mb-0\">\n                                        <button class=\"btn btn-link\" type=\"button\" data-toggle=\"collapse\" data-target=\"#faqCollapse1\" aria-expanded=\"true\" aria-controls=\"faqCollapse1\">\n                                            How can I take advantage of these trends?                                        <\/button>\n                                    <\/h5>\n                                <\/div>\n                                <div id=\"faqCollapse1\" class=\"collapse \" aria-labelledby=\"faqHeading1\" data-parent=\"#faqAccordion\">\n                                    <div class=\"card-body\">\n                                        Companies can take advantage of these trends by adapting their marketing strategies.\nThis includes investing in video content, taking advantage of social commerce opportunities, and being transparent about their privacy policies.\nTapping into current trends and creating authentic, engaging content can also help build a loyal follower base.                                      <\/div>\n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"card\">\n                                <div class=\"card-header\" id=\"faqHeading2\">\n                                    <h5 class=\"mb-0\">\n                                        <button class=\"btn btn-link\" type=\"button\" data-toggle=\"collapse\" data-target=\"#faqCollapse2\" aria-expanded=\"true\" aria-controls=\"faqCollapse2\">\n                                            Which platforms are currently the most popular?                                        <\/button>\n                                    <\/h5>\n                                <\/div>\n                                <div id=\"faqCollapse2\" class=\"collapse \" aria-labelledby=\"faqHeading2\" data-parent=\"#faqAccordion\">\n                                    <div class=\"card-body\">\n                                        Although popularity may vary by target audience, platforms such as Instagram, TikTok, and YouTube are currently very popular for visual and video content.\nLinkedIn remains an important platform for professionals and business networks, while Facebook still has a broad user base, despite changing usage patterns.                                     <\/div>\n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"card\">\n                                <div class=\"card-header\" id=\"faqHeading3\">\n                                    <h5 class=\"mb-0\">\n                                        <button class=\"btn btn-link\" type=\"button\" data-toggle=\"collapse\" data-target=\"#faqCollapse3\" aria-expanded=\"true\" aria-controls=\"faqCollapse3\">\n                                            What is the role of artificial intelligence in social media?                                        <\/button>\n                                    <\/h5>\n                                <\/div>\n                                <div id=\"faqCollapse3\" class=\"collapse \" aria-labelledby=\"faqHeading3\" data-parent=\"#faqAccordion\">\n                                    <div class=\"card-body\">\n                                        Artificial intelligence is playing an increasing role on social media by improving algorithms for content recommendations, creating personalized ads, and increasing security through advanced detection of malicious content.\nAI also helps analyze data to better understand user behavior and preferences.                                     <\/div>\n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"card\">\n                                <div class=\"card-header\" id=\"faqHeading4\">\n                                    <h5 class=\"mb-0\">\n                                        <button class=\"btn btn-link\" type=\"button\" data-toggle=\"collapse\" data-target=\"#faqCollapse4\" aria-expanded=\"true\" aria-controls=\"faqCollapse4\">\n                                            How can individuals adapt to these changes in social media?                                        <\/button>\n                                    <\/h5>\n                                <\/div>\n                                <div id=\"faqCollapse4\" class=\"collapse \" aria-labelledby=\"faqHeading4\" data-parent=\"#faqAccordion\">\n                                    <div class=\"card-body\">\n                                        Individuals can adapt by becoming aware of new features and updates on their favorite platforms.\nThis can be done by experimenting with new forms of content, such as short videos, and following trends that match their interests and goals.\nIt is also important to stay critical and pay attention to privacy settings and the digital footprint they leave behind.                                      <\/div>\n                                <\/div>\n                            <\/div>\n                                                                        <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16198,"parent":0,"template":"","class_list":["post-16244","blogs","type-blogs","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/blogs\/16244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/blogs"}],"about":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/types\/blogs"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/media\/16198"}],"wp:attachment":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/media?parent=16244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}