{"id":16207,"date":"2024-08-08T16:46:44","date_gmt":"2024-08-08T14:46:44","guid":{"rendered":"https:\/\/sentimental.lijm.amsterdam\/updates\/tiktoks-social-shopping-trend-report\/"},"modified":"2024-08-13T14:01:08","modified_gmt":"2024-08-13T12:01:08","slug":"tiktoks-social-shopping-trend-report","status":"publish","type":"blogs","link":"https:\/\/sentimental.lijm.amsterdam\/en\/updates\/tiktoks-social-shopping-trend-report\/","title":{"rendered":"TikTok&#8217;s Social Shopping Trend Report"},"content":{"rendered":"<div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>Emotional connections<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>One of the main themes of the report is &#8220;Bending Emotions.&#8221; It highlights how consumers are looking not only for products, but also for emotional connections to brands:  <\/p>\n<ul>\n<li><strong>Brandship<\/strong>: Brands that build friendship-like bonds with consumers strengthen customer loyalty by being authentic and transparent.<\/li>\n<li><strong>Glimmers<\/strong>: On TikTok, users find joy in sharing hopeful and joyful moments. Brands that contribute to this positivity can stand out.<\/li>\n<li><strong>Newstalgia<\/strong>: Different generations can meet in shared memories and modern twists on old favorites. \ud83c\udfae<\/li>\n<\/ul>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">I want to know more!<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/08\/Scherm\u00adafbeelding-2024-08-13-om-13.51.49-e1723550002317.png\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-4  position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/08\/pexels-wdnet-230544-scaled-e1723550090625.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-7 offset-md-1\">\n                        <h2>Community for your brand<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>TikTok allows users to form communities around shared interests, leading to &#8220;Bending Communities.&#8221; This goes beyond demographic segments and creates new online cultures:  <\/p>\n<ul>\n<li><strong>Purchases<\/strong>: Consumers focus on high-quality and durable purchases. TikTok is becoming a trusted source for honest recommendations and experiences from makers, promoting valuable and long-lasting products.<\/li>\n<li><strong>Community<\/strong>: Brands that embrace these converging communities can discover inspiring collaborations and new market opportunities. \ud83c\udf10<\/li>\n<li><strong>Global<\/strong>: Interest in international trends is growing, this offers brands the opportunity to promote their products globally and reach a wider audience.<\/li>\n<\/ul>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Need help?<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>Interaction on TikTok<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>The &#8220;Bending Relationships&#8221; trend highlights the shift toward more interactive and collaborative relationships between brands and consumers. Brands must actively listen to user feedback and turn it into product development and communication:  <\/p>\n<ul>\n<li><b>Feedback:<\/b> Users share candid reviews, and strategic brands leverage this feedback to improve products and customer interactions. This creates stronger bonds between brands and their customers.<\/li>\n<li><strong>AI<\/strong>: Both brands and consumers are experimenting with AI to simplify the shopping process. TikTok has become a platform where people share their AI tactics and creative applications.<\/li>\n<li><strong>Money<\/strong>: Users are looking for open and relatable (financial) discussions, which presents an opportunity for brands to offer (financial) products and services in a more accessible way.<\/li>\n<\/ul>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">We will help you further<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/08\/pexels-borevina-1778412-scaled-e1723550133538.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-4  position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/08\/Scherm\u00adafbeelding-2024-08-13-om-11.18.38-e1723540750511.png\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-7 offset-md-1\">\n                        <h2>New strategy<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>How can brands apply these insights? TikTok encourages brands to collaborate with their customers, take feedback seriously and embrace innovative technologies to stay relevant in a rapidly changing market. The report emphasizes that brands need to embrace creativity and authenticity and engage in meaningful interactions with their audiences.<\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">We will help you further<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>Get in touch<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>Inspired by these trends and ready to strengthen your social media strategy? Contact us for more information and find out how we can help your brand capitalize on the latest trends on TikTok and beyond. \ud83c\udf3f\u2728 Discover more about the report content by reading the full <a href=\"https:\/\/www.tiktok.com\/business\/library\/TikTok_Whats_Next_Shopping_Trend_Report_2024.pdf\" target=\"_blank\" rel=\"noopener\">TikTok What&#8217;s Next 2024: Shopping Trend Report<\/a>. \ud83d\udcc8\ud83d\ude80<\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Please contact us<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/05\/TikTok-blog.001-e1714551118851.jpeg\" alt=\"Lijm Amsterdam | Social Bureau\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-instagram mt-5 mt-lg-8\">\n    <div class=\"container\">\n            <\/div>\n\n    <div class=\"instagram-wrapper\">\n        <script src=\"https:\/\/static.elfsight.com\/platform\/platform.js\" data-use-service-core defer><\/script>\n        <div class=\"elfsight-app-dc1336c6-ee7d-4fe7-8016-6ed607e7b3c9\" data-elfsight-app-lazy><\/div>\n    <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16198,"parent":0,"template":"","class_list":["post-16207","blogs","type-blogs","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/blogs\/16207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/blogs"}],"about":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/types\/blogs"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/media\/16198"}],"wp:attachment":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/media?parent=16207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}