{"id":16028,"date":"2024-06-13T15:25:48","date_gmt":"2024-06-13T13:25:48","guid":{"rendered":"https:\/\/sentimental.lijm.amsterdam\/updates\/tiktok-success-your-guide\/"},"modified":"2024-06-13T15:26:17","modified_gmt":"2024-06-13T13:26:17","slug":"tiktok-success-your-guide","status":"publish","type":"blogs","link":"https:\/\/sentimental.lijm.amsterdam\/en\/updates\/tiktok-success-your-guide\/","title":{"rendered":"TikTok success: your guide"},"content":{"rendered":"<div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>Taking your TikTok game to the next level?<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>Today, TikTok, in partnership with Ipsos, launched a new guide exploring how brands can use creative elements to increase their visibility and impact.<\/p>\n<p>You can download the complete 14-page report, titled <a href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/maximizing-return-on-creative\" target=\"_blank\" rel=\"noopener\">&#8220;Return on Creative,&#8221;<\/a> here, but we&#8217;re sharing key insights in this blog so you don&#8217;t have to read the entire report. Handy ;).<\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">More information?<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/06\/TikTok-blog-1.001-e1718283507341.jpeg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-4  position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/06\/TikTok-blog-1.002.jpeg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-7 offset-md-1\">\n                        <h2>Empathy in marketing<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>Ipsos and TikTok emphasize that empathetic marketing means understanding what is important to people, and reflecting this in your content. This means focusing more on the needs and challenges of your audience than on the benefits of your product.<\/p>\n<ul>\n<li><strong>Listening: <\/strong>Pay attention to the content your target audience likes and shares. Use these insights to create your own content that matches their interests and needs.<\/li>\n<li><strong>Stories: <\/strong>Tell stories that reflect your brand values and are relevant to your audience: customer case studies, and experiences that are relatable to your target audience.<\/li>\n<li><strong>Value: <\/strong>Make sure your content is not only entertaining, but also provides value. This can be educational content, or tips and tricks that your audience can actually use.<\/li>\n<\/ul>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Need help with your strategy?<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>Resonance<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>Resonance is the ability to strike a chord with the viewer, inspiring them to take action. You do this by:<\/p>\n<ul>\n<li><strong>Credible: <\/strong>Make sure your brand comes across as authentic. TikTok users trust brands that share content created specifically for the platform.<\/li>\n<li><strong>Storytelling: <\/strong>Good stories attract attention. Use storytelling through series, challenges, or collaborations with popular TikTok creators.<\/li>\n<li><strong>Vary: <\/strong>Diversify your content to appeal to different emotions and interests. From funny videos to inspiring stories, make sure there is something for everyone on your channel.<\/li>\n<\/ul>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">I want to know more!<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/06\/TikTok-blog-1.003.jpeg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-4  position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/06\/TikTok-blog-1.004.jpeg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-7 offset-md-1\">\n                        <h2>Creativity<\/h2>\n                        <div class=\"full-text\">\n                            <p><p>Creativity drives successful marketing campaigns on TikTok. According to Ipsos and TikTok, there are several strategies brands can use to get the most out of their creative content.<\/p>\n<ul>\n<li><strong>Remix: <\/strong>Reuse and rework existing content by rearranging videos, adding interactive elements, or creating new hooks that resonate with the TikTok community.<\/li>\n<li><strong>Native solution: <\/strong>Invest in content made specifically for TikTok: using TikTok-specific features such as text overlays, duets, and challenges to convey your message in a natural and engaging way.<\/li>\n<li><strong>Creators: <\/strong>Make use of the TikTok Creator Marketplace. These collaborations can help authentically position your brand and increase engagement.<\/li>\n<\/ul>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Need creative input?  <\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>How Glue Can Help You  <\/h2>\n                        <div class=\"full-text\">\n                            <p><p>At Glue, we understand the power of creative content and the impact it can have on your bottom line. We help you with:<\/p>\n<ul>\n<li><strong>Strategy: <\/strong>We help you create a thoughtful content strategy tailored to the needs and interests of your target audience.<\/li>\n<li><strong>Creativity:<\/strong> Our teams can support you in creating engaging and relevant TikTok videos that fit your audience.<\/li>\n<li><strong>Campaigns: <\/strong>We have the connections and experience to create successful campaigns, positioning your brand in an authentic and impactful way.<\/li>\n<\/ul>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Time for a new strategy?<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/06\/TikTok-blog-1.005-e1720092879417.jpeg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-4  position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/05\/TikTok-blog.001-e1714551118851.jpeg\" alt=\"Lijm Amsterdam | Social Bureau\" title=\"\">\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-7 offset-md-1\">\n                        <h2><\/h2>\n                        <div class=\"full-text\">\n                            <p><p>TikTok offers endless opportunities for brands to connect with their audiences and get real results. By applying the insights from Ipsos and TikTok&#8217;s guide, and with the support of Glue, you can take your TikTok strategy to the next level and achieve your business goals. Contact us today and find out how we can help you be successful on TikTok! \ud83d\ude80\u2728<\/p>\n<\/p>\n                                                            <a href=\"https:\/\/sentimental.lijm.amsterdam\/team\/#contact-us\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Please contact us<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-instagram mt-5 mt-lg-8\">\n    <div class=\"container\">\n            <\/div>\n\n    <div class=\"instagram-wrapper\">\n        <script src=\"https:\/\/static.elfsight.com\/platform\/platform.js\" data-use-service-core defer><\/script>\n        <div class=\"elfsight-app-dc1336c6-ee7d-4fe7-8016-6ed607e7b3c9\" data-elfsight-app-lazy><\/div>\n    <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16027,"parent":0,"template":"","class_list":["post-16028","blogs","type-blogs","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/blogs\/16028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/blogs"}],"about":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/types\/blogs"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/media\/16027"}],"wp:attachment":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/media?parent=16028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}