{"id":15601,"date":"2024-04-11T15:35:08","date_gmt":"2024-04-11T13:35:08","guid":{"rendered":"https:\/\/sentimental.lijm.amsterdam\/brazilian-marketing-a-new-tiktok-trend\/"},"modified":"2024-08-20T14:53:27","modified_gmt":"2024-08-20T12:53:27","slug":"brazilian-marketing-a-new-tiktok-trend","status":"publish","type":"blogs","link":"https:\/\/sentimental.lijm.amsterdam\/en\/updates\/brazilian-marketing-a-new-tiktok-trend\/","title":{"rendered":"Brazilian Marketing: a new TikTok trend"},"content":{"rendered":"
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Brazilian Marketing: a new TikTok trend<\/h2>\n
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You may have already seen it on TikTok and Instagram: companies promoting their products in a new way. Known as Brazilian Marketing, this trend originated in South America, particularly in Brazil.<\/span><\/p>\n

Local stores looked for original ways to highlight their products on social media, this approach unexpectedly turned out to work very well. Now the trend is spreading like wildfire around the world, and many companies are testing it out on their social channels. See, for example, HEMA’<\/a>s video.<\/a><\/span><\/p>\n

Why is Brazilian Marketing already such a success, and do we expect it to continue to grow in the coming weeks? This has to do with TikTok, creativity and authenticity.<\/span><\/p>\n<\/p>\n Watch the HEMA video here<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>

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TikTok<\/h2>\n
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It is no coincidence that Brazilian Marketing works best on TikTok. This medium is the perfect platform where brands can experiment with new forms of content and storytelling. <\/span><\/p>\n

On Instagram, everything is a bit more “slick. Content on Instagram should look beautiful and therefore it works well. TikTok, meanwhile, unlike Instagram, is more focused on spontaneity, speed and authenticity. This is exactly what Brazilian Marketing<\/a> is all about.<\/span><\/p>\n<\/p>\n Watch the video here<\/a>\n <\/div>\n <\/div>\n

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