{"id":15346,"date":"2023-10-10T16:33:29","date_gmt":"2023-10-10T14:33:29","guid":{"rendered":"https:\/\/sentimental.lijm.amsterdam\/instagram-marketing-how-does-it-work-%f0%9f%a7%a9\/"},"modified":"2024-04-02T12:49:22","modified_gmt":"2024-04-02T10:49:22","slug":"instagram-marketing-how-does-it-work-%f0%9f%a7%a9","status":"publish","type":"blogs","link":"https:\/\/sentimental.lijm.amsterdam\/en\/updates\/instagram-marketing-how-does-it-work-%f0%9f%a7%a9\/","title":{"rendered":"Instagram marketing: how does it work? \ud83e\udde9"},"content":{"rendered":"<div class=\"block block-text mt-sm-2 mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-lg-10 col-12 mx-auto\">\n                \n                <div class=\"row\">\n                    <div class=\"col-md-6 col-lg-3 mb-4 mb-lg-0\">\n                        <div class=\"card h-100\">\n                            <div class=\"card-body text-center\">\n                                <img decoding=\"async\" src=\"\" alt=\"\" class=\"mb-3\" title=\"\">\n                                <h4 class=\"card-title\">The Instagram puzzle \ud83e\udde9<\/h4>\n                                <p class=\"card-text\">How do you turn followers into a community?<\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"col-md-6 col-lg-3 mb-4 mb-lg-0\">\n                        <div class=\"card h-100\">\n                            <div class=\"card-body text-center\">\n                                <img decoding=\"async\" src=\"\" alt=\"\" class=\"mb-3\" title=\"\">\n                                <h4 class=\"card-title\">More than beautiful pictures \ud83d\udcf8<\/h4>\n                                <p class=\"card-text\">How do you turn followers into a community?<\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"col-md-6 col-lg-3 mb-4 mb-lg-0\">\n                        <div class=\"card h-100\">\n                            <div class=\"card-body text-center\">\n                                <img decoding=\"async\" src=\"\" alt=\"\" class=\"mb-3\" title=\"\">\n                                <h4 class=\"card-title\">Engagement on Instagram \ud83d\udcac<\/h4>\n                                <p class=\"card-text\">Instagram&#8217;s unique challenges provide wonderful opportunities to create and share.<\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"col-md-6 col-lg-3 mb-4 mb-lg-0\">\n                        <div class=\"card h-100\">\n                            <div class=\"card-body text-center\">\n                                <img decoding=\"async\" src=\"\" alt=\"\" class=\"mb-3\" title=\"\">\n                                <h4 class=\"card-title\">Building an engaged community \ud83c\udfe0<\/h4>\n                                <p class=\"card-text\">A consistent message<\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-4  position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/02\/1.-Instagram-Marketing_Tefal2.png\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-7 offset-md-1\">\n                        <h2><\/h2>\n                        <div class=\"full-text\">\n                            <p><p><span style=\"font-weight: 400;\">Instagram is much more than a place for attractive photos and stories. It is an interesting platform for companies to market their products and services. With more than a billion monthly active users, Instagram offers unprecedented potential for your brand.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you turn this opportunity into a success? The key lies in understanding Instagram&#8217;s unique features.  <\/span><span style=\"font-weight: 400;\">The right Instagram marketing strategy requires planning, creativity, and analysis. You need to understand your target audience, create interesting content and measure your results. All this to ensure that you are not only seen, but that you make a lasting impression.  <\/span><span style=\"font-weight: 400;\">With the right approach, Instagram will become an indispensable tool in your social media strategy.<\/span><\/p>\n<\/p>\n                                                            <a href=\"mailto:hallo@lijm.amsterdam\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Please contact us<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>Building an engaged community \ud83c\udfe0<\/h2>\n                        <div class=\"full-text\">\n                            <p><p><span style=\"font-weight: 400;\">It starts with understanding who your community is and what they want. It&#8217;s about listening to your audience and responding to their needs. With 60% of people discovering new products through Instagram, you need to know what they are looking for and how to offer it (source: <a href=\"https:\/\/www.hubspot.com\/hubfs\/2023_Instagram_Engagement_Report_V2%20(1).pdf?hubs_signup-url=offers.hubspot.com\/instagram-engagement-report&amp;hubs_signup-cta=Download%20Now&amp;hubs_offer=offers.hubspot.com\/instagram-engagement-report&amp;_gl=1*etypef*_gcl_au*ODk3MzM0ODcxLjE2OTE1ODMyNzE.*_ga*MjA3NTQ2NDUwOC4xNjgzMjA5Nzky*_ga_LXTM6CQ0XK*MTY5MTY2OTQ2OC4xMS4xLjE2OTE2Njk0NzMuNTUuMC4w&amp;_ga=2.123673675.1910356206.1691583272-2075464508.1683209792\" target=\"_blank\" rel=\"noopener\">Hubspot<\/a>).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, community management is also about consistency. You need to post regularly, communicate regularly, and have a clear and consistent message. Your community needs to know what to expect and why they should continue to follow your Instagram.  <\/span><span style=\"font-weight: 400;\">Perhaps the most important thing is authenticity. Your community wants to know who you really are. They want to see the people behind the brand, feel the passion and understand the values.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p>\n                                                            <a href=\"mailto:hallo@lijm.amsterdam\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Please contact us<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/02\/1.-Instagram-Marketing_Tefal.png\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-4  position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2024\/03\/Engagement-instamarketing-e1709816919109.png\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-7 offset-md-1\">\n                        <h2>Engagement on Instagram \ud83d\udcac<\/h2>\n                        <div class=\"full-text\">\n                            <p><p><span style=\"font-weight: 400;\">Engagement on Instagram is not just collecting likes and followers. What does engagement actually mean? It is the interaction between your brand and your audience. It is the comments, the questions, the shared experiences, and the authentic connections you build.  <\/span><span style=\"font-weight: 400;\">Creating engagement takes time, work and insight. It&#8217;s not just about what you say, but how and when you say it. It&#8217;s about understanding your audience, knowing their interests, and creating content that fits them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The important thing to remember is that building engagement and maintaining community management is a two-way street. It&#8217;s not just about getting your message out, but also about listening to what your audience is saying. Participating in conversations and showing that your brand is more than a logo is essential.  <\/span><span style=\"font-weight: 400;\">When you build engagement, you build community. You transform followers into fans, and fans into ambassadors. You create a vibrant and engaged community that not only buys your products but also cares about them.<\/span><\/p>\n<\/p>\n                                                            <a href=\"mailto:hallo@lijm.amsterdam\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Please contact us<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>We see the bigger picture \ud83c\udfa8<\/h2>\n                        <div class=\"full-text\">\n                            <p><p><span style=\"font-weight: 400\">At Glue, we don&#8217;t just see the pixels and statistics; we see the bigger picture. Instagram is more than a social media platform; it is a place for business, engagement, and building community. It is a place where brands and people come together to grow and prosper. With the right approach and a collaboration with the right partner, the road to success is within reach. Wondering what we can do for you? Get in touch!  <\/span><\/p>\n<\/p>\n                                                            <a href=\"mailto:hallo@lijm.amsterdam\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Please contact us<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2023\/11\/IMG_8415-5-scaled.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-text mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-lg-8 col-12 mx-auto\">\n                                    <div class=\"accordion faq-accordion-wrapper\" id=\"faqAccordion\">\n                                                                            <div class=\"card\">\n                                <div class=\"card-header\" id=\"faqHeading0\">\n                                    <h5 class=\"mb-0\">\n                                        <button class=\"btn btn-link\" type=\"button\" data-toggle=\"collapse\" data-target=\"#faqCollapse0\" aria-expanded=\"true\" aria-controls=\"faqCollapse0\">\n                                            What is Instagram marketing?                                        <\/button>\n                                    <\/h5>\n                                <\/div>\n                                <div id=\"faqCollapse0\" class=\"collapse show\" aria-labelledby=\"faqHeading0\" data-parent=\"#faqAccordion\">\n                                    <div class=\"card-body\">\n                                        Instagram marketing is a powerful tool to grow your brand by sharing visual content and connecting with your target audience. By regularly posting engaging photos and videos, using relevant hashtags and interacting with followers, you increase your brand awareness and engagement.                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"card\">\n                                <div class=\"card-header\" id=\"faqHeading1\">\n                                    <h5 class=\"mb-0\">\n                                        <button class=\"btn btn-link\" type=\"button\" data-toggle=\"collapse\" data-target=\"#faqCollapse1\" aria-expanded=\"true\" aria-controls=\"faqCollapse1\">\n                                            How can I integrate Instagram marketing into my overall marketing strategy?                                        <\/button>\n                                    <\/h5>\n                                <\/div>\n                                <div id=\"faqCollapse1\" class=\"collapse \" aria-labelledby=\"faqHeading1\" data-parent=\"#faqAccordion\">\n                                    <div class=\"card-body\">\n                                        Integrating Instagram marketing into your overall strategy includes identifying how Instagram fits with your brand, creating consistent branding and developing content that appeals to your target audience. We can help you with this!                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"card\">\n                                <div class=\"card-header\" id=\"faqHeading2\">\n                                    <h5 class=\"mb-0\">\n                                        <button class=\"btn btn-link\" type=\"button\" data-toggle=\"collapse\" data-target=\"#faqCollapse2\" aria-expanded=\"true\" aria-controls=\"faqCollapse2\">\n                                            What are some creative approaches for Instagram stories?                                        <\/button>\n                                    <\/h5>\n                                <\/div>\n                                <div id=\"faqCollapse2\" class=\"collapse \" aria-labelledby=\"faqHeading2\" data-parent=\"#faqAccordion\">\n                                    <div class=\"card-body\">\n                                        Instagram stories are ideal for sharing short-lived, engaging content. We can advise you on creative ideas, such as polls, questions and interactive elements to make your stories stand out.                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                                        <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":15233,"parent":0,"template":"","class_list":["post-15346","blogs","type-blogs","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/blogs\/15346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/blogs"}],"about":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/types\/blogs"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/media\/15233"}],"wp:attachment":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/media?parent=15346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}