{"id":15329,"date":"2023-09-20T14:41:55","date_gmt":"2023-09-20T12:41:55","guid":{"rendered":"https:\/\/sentimental.lijm.amsterdam\/social-media-strategy\/"},"modified":"2024-04-02T12:49:23","modified_gmt":"2024-04-02T10:49:23","slug":"social-media-strategy","status":"publish","type":"blogs","link":"https:\/\/sentimental.lijm.amsterdam\/en\/updates\/social-media-strategy\/","title":{"rendered":"Social media strategy"},"content":{"rendered":"<div class=\"block block-text mt-sm-2 mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-lg-10 col-12 mx-auto\">\n                \n                <div class=\"row\">\n                    <div class=\"col-md-6 col-lg-3 mb-4 mb-lg-0\">\n                        <div class=\"card h-100\">\n                            <div class=\"card-body text-center\">\n                                <img decoding=\"async\" src=\"\" alt=\"\" class=\"mb-3\" title=\"\">\n                                <h4 class=\"card-title\">  Who do you reach where? \ud83c\udf0d<\/h4>\n                                <p class=\"card-text\">Who is your audience?<\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"col-md-6 col-lg-3 mb-4 mb-lg-0\">\n                        <div class=\"card h-100\">\n                            <div class=\"card-body text-center\">\n                                <img decoding=\"async\" src=\"\" alt=\"\" class=\"mb-3\" title=\"\">\n                                <h4 class=\"card-title\">A unique positioning \ud83c\udfc6<\/h4>\n                                <p class=\"card-text\">Authenticity and connection<\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"col-md-6 col-lg-3 mb-4 mb-lg-0\">\n                        <div class=\"card h-100\">\n                            <div class=\"card-body text-center\">\n                                <img decoding=\"async\" src=\"\" alt=\"\" class=\"mb-3\" title=\"\">\n                                <h4 class=\"card-title\">Translating your proposition \ud83c\udfa8<\/h4>\n                                <p class=\"card-text\">  What will you end up communicating?<\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"col-md-6 col-lg-3 mb-4 mb-lg-0\">\n                        <div class=\"card h-100\">\n                            <div class=\"card-body text-center\">\n                                <img decoding=\"async\" src=\"\" alt=\"\" class=\"mb-3\" title=\"\">\n                                <h4 class=\"card-title\">The power of collaboration \ud83e\udd1d<\/h4>\n                                <p class=\"card-text\">Collaborative partner in your success<\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-4  position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2023\/11\/Alinea-1.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-7 offset-md-1\">\n                        <h2>Who do you reach where? \ud83c\udf0d<\/h2>\n                        <div class=\"full-text\">\n                            <p><p><span style=\"font-weight: 400\">The world of social media is changing rapidly, so it&#8217;s good to figure out what is the most sustainable approach for you. Start with research as the basis of a social media strategy.  <\/span><span style=\"font-weight: 400\">Instagram and TikTok are just two of the many ways to reach your audience. Each platform has its own atmosphere, its own audience, and its own capabilities. Look at which platform suits your brand, your target audience and where you can stand out in the marketplace. That&#8217;s where the sweet spot is.<\/span><\/p>\n<\/p>\n                                                            <a href=\"mailto:hallo@lijm.amsterdam\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Please contact us<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>A unique positioning \ud83c\udfc6<\/h2>\n                        <div class=\"full-text\">\n                            <p><p><span style=\"font-weight: 400\">Positioning is not just about finding a place in the market; it is about creating that place. It&#8217;s about connecting your unique values and vision with the needs and wants of your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your positioning should feel like a perfect fit with your brand identity, where every message, every ad, and every post seamlessly reflects who you are. It is a nexus of images, words, and emotions that bring your brand to life. It&#8217;s not just about what you say, but how you say it, and especially why you say it. It is about authenticity and connection, about engaging in dialogue rather than sending one-way traffic.<\/span><\/p>\n<\/p>\n                                                            <a href=\"mailto:hallo@lijm.amsterdam\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Please contact us<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2023\/11\/Snapinsta.app_324694973_1311519572970420_2758716566265238402_n_1080.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-4  position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2023\/11\/Snapinsta.app_331923159_703343001487840_2446544789729780662_n_1080.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-7 offset-md-1\">\n                        <h2>Translating your proposition \ud83c\udfa8<\/h2>\n                        <div class=\"full-text\">\n                            <p><p><span style=\"font-weight: 400\">Once you have broadly defined your positioning, you want to get concrete. What will you end up communicating? In your social media strategy, we work out at least 6 distinctive &#8220;signature formats,&#8221; 2 activation campaigns and 1 hero campaign. In doing so, we create the layering in your social communications that ensures you increase in reach, engagement, traffic and make money.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">The most important thing about these ideas is not just originality; it is mostly about relevance. It&#8217;s about translating your brand into creative content that your audience understands and embraces. It&#8217;s about finding the right words, images, and emotions that not only reach the audience, but are remembered.<\/span><\/p>\n<\/p>\n                                                            <a href=\"mailto:hallo@lijm.amsterdam\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Please contact us<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><div class=\"block block-image-text-small mt-sm-2  mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 mx-auto\">\n                <div class=\"row\">\n                    <div class=\"col-md-7\">\n                        <h2>The power of collaboration \ud83e\udd1d<\/h2>\n                        <div class=\"full-text\">\n                            <p><p><span style=\"font-weight: 400\">At Glue, we see ourselves not just as a social media agency, but as a collaborative partner in your success. As NL&#8217;s most social agency, we work socially with our client with empathy, flexibility and as a team. Do you feel that way? Contact us for a social strategy that sticks. \ud83d\ude80<\/span><\/p>\n<\/p>\n                                                            <a href=\"mailto:hallo@lijm.amsterdam\" class=\"btn btn__border__blue__green icon_btn mt-1 mb-3\" target=\"_blank\">Please contact us<\/a>\n                                                    <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 offset-md-1 position-relative\">\n                        <div class=\"img-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/sentimental.lijm.amsterdam\/wp-content\/uploads\/2023\/11\/IMG_8415-7-scaled.jpg\" alt=\"\" title=\"\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .btn-read-more,\n    .btn-read-less {\n        text-decoration: underline;\n    }\n\n    .block-image-text-small .row {\n        flex-direction: row-reverse;\n    }\n\n    .block-image-text-small .col-md-4 {\n        position: static;\n    }\n\n    .block-image-text-small .img-wrapper {\n        position: absolute;\n        top: 0;\n        right: 0;\n        bottom: 0;\n        left: 0;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .block-image-text-small img {\n        max-width: 100%;\n        max-height: 100%;\n    }\n<\/style><div class=\"block block-text mt-5 mt-lg-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-lg-8 col-12 mx-auto\">\n                                    <div class=\"accordion faq-accordion-wrapper\" id=\"faqAccordion\">\n                                                                            <div class=\"card\">\n                                <div class=\"card-header\" id=\"faqHeading0\">\n                                    <h5 class=\"mb-0\">\n                                        <button class=\"btn btn-link\" type=\"button\" data-toggle=\"collapse\" data-target=\"#faqCollapse0\" aria-expanded=\"true\" aria-controls=\"faqCollapse0\">\n                                            What are some essential elements of an effective social media strategy?                                        <\/button>\n                                    <\/h5>\n                                <\/div>\n                                <div id=\"faqCollapse0\" class=\"collapse show\" aria-labelledby=\"faqHeading0\" data-parent=\"#faqAccordion\">\n                                    <div class=\"card-body\">\n                                        A successful social media strategy includes objectives, audience analysis, content planning and creation, and performance measurement. It&#8217;s all about building a strong online presence and achieving your business goals through social media.\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"card\">\n                                <div class=\"card-header\" id=\"faqHeading1\">\n                                    <h5 class=\"mb-0\">\n                                        <button class=\"btn btn-link\" type=\"button\" data-toggle=\"collapse\" data-target=\"#faqCollapse1\" aria-expanded=\"true\" aria-controls=\"faqCollapse1\">\n                                            How can I develop an effective social media campaign?                                        <\/button>\n                                    <\/h5>\n                                <\/div>\n                                <div id=\"faqCollapse1\" class=\"collapse \" aria-labelledby=\"faqHeading1\" data-parent=\"#faqAccordion\">\n                                    <div class=\"card-body\">\n                                        A successful social media campaign begins with a clear goal, audience segmentation and developing engaging content that addresses the needs of your audience. Measuring results and adjusting your strategy are also essential for long-term success.                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"card\">\n                                <div class=\"card-header\" id=\"faqHeading2\">\n                                    <h5 class=\"mb-0\">\n                                        <button class=\"btn btn-link\" type=\"button\" data-toggle=\"collapse\" data-target=\"#faqCollapse2\" aria-expanded=\"true\" aria-controls=\"faqCollapse2\">\n                                            How are my results measured and optimized?                                        <\/button>\n                                    <\/h5>\n                                <\/div>\n                                <div id=\"faqCollapse2\" class=\"collapse \" aria-labelledby=\"faqHeading2\" data-parent=\"#faqAccordion\">\n                                    <div class=\"card-body\">\n                                        We measure your results through concrete metrics, such as engagement, follower growth and conversions. This data forms the basis for ongoing optimization, ensuring that your campaigns are always performing at their best.                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                                                <div class=\"card\">\n                                <div class=\"card-header\" id=\"faqHeading3\">\n                                    <h5 class=\"mb-0\">\n                                        <button class=\"btn btn-link\" type=\"button\" data-toggle=\"collapse\" data-target=\"#faqCollapse3\" aria-expanded=\"true\" aria-controls=\"faqCollapse3\">\n                                            How can I collaborate with Lijm Amsterdam on my specific industry?                                        <\/button>\n                                    <\/h5>\n                                <\/div>\n                                <div id=\"faqCollapse3\" class=\"collapse \" aria-labelledby=\"faqHeading3\" data-parent=\"#faqAccordion\">\n                                    <div class=\"card-body\">\n                                        Our approach is flexible and adaptable to any industry. We study your industry, understand your target audience and develop strategies specific to your needs and goals.\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                                        <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":15161,"parent":0,"template":"","class_list":["post-15329","blogs","type-blogs","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/blogs\/15329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/blogs"}],"about":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/types\/blogs"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/media\/15161"}],"wp:attachment":[{"href":"https:\/\/sentimental.lijm.amsterdam\/en\/wp-json\/wp\/v2\/media?parent=15329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}