For Tefal and National Week Without Meat & Dairy, we created an influencer campaign 🌱.
The purpose of the campaign
Inspire people to diversify their diet and get creative with meat- and dairy-free meals for a week. The perfect collaboration, because Tefal had the right products to promote the initiative! Like the OptiGrill 4-in-1, which allows a wide range of dishes with just one appliance. Think: sweet and savory recipes, grilling, baking, casseroles and complete meals. 🍽️🔥 We ran an influencer campaign through Join, with 3 influencers within certain food categories. The goal was to inspire people to grill, bake and cook without meat, fish and dairy, and show that a vegetarian or vegan meal can be creative and varied without much time and effort. 👩🍳✨
Results
🚀 17,015 impressions (including views) 🚀 3,805 interactions 🚀 An average interaction rate of 4.73% for influencer content 🚀 10,595 impressions with AO content 🚀 An average interaction rate of 11.99% for AO content Videos from @anne.funhealthyfood & @meladolcevita
